Excerpts:
Reading the Radio 2020 press release, we learn that, "In the fall of 2007, the National Association of Broadcasters, Radio Advertising Bureau and HD
Digital Radio Alliance embarked on an unprecedented initiative that we call Radio 2020 - a nod to radio's centennial year and our clear vision for the
future." So it turns out that the name is "a nod" to 1920... Would you rather be the old or new product? Do we really want to point out that
radio is 100 years old?
Take a look at the campaign's Web site. The "Radio Heard Here" logo has a dated "retro" look. Retro can convey a cool and contemporary
feeling if the look invokes the past without looking like it came from the past. The logo fails on this measure. It just looks old. And the accompanying
pictures just reinforce the dated feeling of the campaign. A boom box with dual cassette players is not retro - it's old...
Full article:
http://www.rwonline.com/pages/s.0044/t.14276.html
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 Diamond Joe |
Hindsight 20/20 On HD Alliance's New "Radio 2020" Campaign |
Lead | |
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Posts: 3001 (Wed, 2-Jul-2008 1:41 PM) |
The Cockroach - The Internet's Talk Superstation
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Brusstar |
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Posts: 869 (Thu, 3-Jul-2008 6:31 PM) |
Radio is already more than 100 years old. Obviously these buffoons are using the sign-on of what is now KDKA in 1920 as the "beginning of radio".
Let me not get into that. Let me not get into that. Westinghouse did an amazing job of convincing everyone, in the industry and laypeople alike, that there was no radio prior to the Harding-Cox election night broadcast out of Pittsburgh. The NAB goes along with it. Shocker. 
Radio Racket
The show about "radio and other things" Fridays, 10PM-2AM Eastern www.Audio18.com |
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