Behold, the HD Radio Alliance's brand-new mobile marketing campaign:
http://www.sunherald.com/prnewswire/story/655207.html
The mobile marketing portion of the HD Digital Radio Alliance campaign has been created in partnership with 3Cinteractive, http://www.3cinteractive.com/. Consumers will be able to receive information on HD Radio receivers, retailers and vehicles providing HD Radio broadcasts by sending a text saying 'UPGRADE' to 34343. They will also have a chance to opt in to win one of 200 HD Radio receivers and receive future updates about HD Radio.
"This campaign is the first to issue a call to action that will create a direct conversation with consumers," said Peter Ferrara, president and CEO of the HD Digital Radio Alliance. "By establishing a direct, instant relationship with consumers who show an interest in HD Radio, we begin to activate a whole new category of catalysts..."
I'm sure to most of us, an HD Radio isn't even worth more than the ten cents it costs to send a text message.
http://www.sunherald.com/prnewswire/story/655207.html
The mobile marketing portion of the HD Digital Radio Alliance campaign has been created in partnership with 3Cinteractive, http://www.3cinteractive.com/. Consumers will be able to receive information on HD Radio receivers, retailers and vehicles providing HD Radio broadcasts by sending a text saying 'UPGRADE' to 34343. They will also have a chance to opt in to win one of 200 HD Radio receivers and receive future updates about HD Radio.
"This campaign is the first to issue a call to action that will create a direct conversation with consumers," said Peter Ferrara, president and CEO of the HD Digital Radio Alliance. "By establishing a direct, instant relationship with consumers who show an interest in HD Radio, we begin to activate a whole new category of catalysts..."
I'm sure to most of us, an HD Radio isn't even worth more than the ten cents it costs to send a text message.
