The CEO of Citadel, Farid Suleman, must be sitting in his penthouse office in Las Vegas, saying, "See? I can stunt better than anybody ... because everybody was wrong." (Except here on the Radio Racket.)
You see, you can watch the wannabees or you can watch the "bidness" of radio to figure out what's going on a good bit of the time. Unfortunately, over "there" ... so many got all hyped into thinking that Radio's "Second Coming" was on the way, if Citadel / ABC was able to regain the old three-letter-calls of the FM. Then, they got crazy in thought that ABC would "have" to honor the legacy of those heritage calls with the "ultimate" return of "Musicradio" to the Windy City.
Not so fast, board-ops everywhere. Citadel's got enough problems right about now.
"But ... we can fix that," the board posters over yonder said. "Why, with those famous calls, it means that Larry Lujack, Lil' Tommy Edwards, Fred Winston, John "Records" Landecker, Dick Biondi, Greg Brown ... they'll ALL be back just like before.
"Wrong-o" board posters.
Scott Shannon's True Oldies and voice tracking a crappy oldies format still rules ... only worser. Those old wonder snappy Pams jingles for "Musicradio W-L-S" are now not-so-snappy sounding girl-lead JAM jingles singing "Ninety-Four Point Seeeeeeeeeven. Dubbbul You Elll Ess." They sound like CD digital tinny tracks, not the full, "Class Action" tracks that are just down a flight of stairs in an office on the AM. (Or, they could have called me.)
Nope. The brand "New" WLS-FM is a poorly redone "True Oldies" channel with new paint, a new logo, college sounding liners and jingles from a "B" group of Dallas singers. (And Jon Wolferter reads these boards. Sorry Jon, fans for 33 years, but that's not your best work.)
So, Uncle Lar's sitting on the ranch in New Mexico laughing his fool head off. "WLS Rewind my ass."
Good stunting. Low cost, at that.
Radio ... what's left of it ... can break your heart.
Sad.




